DATE: 01/03/2009 to 31/03/2009
The Freitag adventure started when graphic designer brothers Markus and Daniel Freitag were on the lookout for a messenger bag.
Zurich citizens worthy of the name travel by bicycle and when it rains – they get wet. The Freitag brothers wanted a heavy-duty, functional and water-repellent bag to carry their designs. Inspired by the cheerfully coloured lorries rumbling along the cross-Zurich highway just in front of their flat, they cut a messenger bag out of an old truck tarpaulin. As the carry belt, they used second-hand car seat-belt webbing, while an old bicycle inner tube provided the edging. These functional, environmentally friendly and esthetically unique bags soon caught on and are now sold all over the world.
To celebrate the brand’s 15th birthday the Freitag brothers created a conceptual exhibition in BOX.